Project Overview
ResponseiQ are a Sales Acceleration and Conversion Optimisation Platform. Their core product is a callback widget that intelligently tracks your web visitor’s behaviour. Their algorithms know the best opportunities to offer 27 second callbacks. As an existing live product this project was a redesign for the widget including the experience and UI design.
Challenge
The core experience of the product is popular with clients due to its simple ease of use design. Clients already love using the callback widget to turbo charge their sales and therefore it was necessary to identify the aspects of the core product experience that would need to remain unchanged in the redesign.
The goal was to explore and discover new opportunities to further enhance the product as well as give it a new visual design that enabled clients to integrate their own branding and messaging.
Research
As the product has been in the wild for some time there was a wealth of existing research data both in the form of actual data but also user feedback to help inform the redesign. To supplement this information I conducted competitor research to identify any design patterns and isolate strengths and weaknesses of similar products but also looking at products outside of this particular space. I tested many of these products out to get first hand experience of these aspects.
